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The myth of green Los Angeles boutique hotels is always perpetuated by the notion that they are environmentally unique and self-sustaining. That is a myth. But, it is also a hope. Like all things in Los Angeles, hope is a key ingredient to sustaining life amidst the traffic and the hazy and the desperation. From the loftiest Hyatt to the lowliest Super 8, the assertion of a greener place to stay is one that’s constantly repeated. As most hotels in the LA basin are voluntary members of the Green Hotels Association (GHA), what more can be said?

So you have some vacation time accrued and you’d like to see the city Tony Bennett made famous? In a nutshell, here’s what you can expect from San Francisco, that old lady of the sea: contradictions. You’ll behold a bewildering mix of old and new, young and old, hip and horrid. Sure, there are the iconic landmarks: the Golden Gate, Chinatown, North Beach, SF MOMA, but in the end what will stick with you, burrowing it’s way into your marrow, is its spirit.

It should not come as a surprise to most marketers, but the general public should know that market research data is driven by a host of online research firms. These firms recruit various groups of people who are more than willing to give their opinions — and get paid for doing so. This online marketing survey model has taken all aspects of marketing, from television commercials to food stuffs to automotive market research campaigns to unprecedented levels.